Lack of Guidance

Lack of Guidance is a football-inspired clothing brand from Amsterdam.

Founded in 2016, Lack of Guidance refers to various elements rooted in football. Strong character is something often emphasized by the brand, not only through their visual language, but also through their ‘Zero Guidance’ branding.

Zero Guidance stands for winner mentality, not taking any directions and defining your own set of rules. This train of thought is based on players such as Diego Maradona and Éric Cantona just to name a few.